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Google CSS Premium Partner

Google CSS Premium Partner

Globerada implements Shopping campaigns that generate incremental sales across various shopping channels risk-free.
We utilize competitor analysis technologies and AI to maximize audiences and feed optimization.

  • Additional revenue, incremental sales, and increased visibility on Google Shopping
  • Risk-free: you only pay a commission on sales: total control over ROI
  • Your own Shopping campaign CPCs will not increase
  • Reduces overhead expenses, resources, and costs of your internal team
  • Seamless Integration and Onboarding
  • Insightful Analytics in Affiliate Network

I want to increase my online sales

Let's talk!

Incremental Sales

As a company headquartered in Spain, Globerada specializes in driving incremental sales (longtails) for interested stores. Our strategy revolves around leveraging lower CPCs, enabling us to deliver greater value and profitability to our clients. Instead of directly competing with existing in-house campaigns, we focus on less generic results. For instance, we avoid bidding on searches like “cheap Nike sneakers,” where the advertiser already has a presence.

Unless specifically requested, we grant the advertiser full control over the top of the conversion funnel. This way, we work together to maximize advertising ROI and support business growth.

  • Globerada leverages data from its own comparator to create uniquely designed campaigns that drive additional/incremental sales for retailers.
  • Campaign objectives are optimized for conversions and last-click attribution.
  • We are continually enhancing our campaigns and feed technology.

You will increase market share compared to competitors. It’s important to note that this is done without impacting existing in-house efforts. Together, we enhance the overall performance of the advertiser.

Driving Incremental Sales with Precision and Strategy

Targeted Longtail Strategies

At Globerada, headquartered in the vibrant market of Spain, our core expertise lies in catalyzing incremental sales for our partner stores. We adopt a strategic approach that focuses on longtail keywords—those specific, less common searches that exhibit high intent but lower competition. By optimizing for these niche queries, we can secure lower CPCs (Cost Per Click), translating into higher value and profitability for our clients.

Complementary, Not Competitive

Our methodology is crafted to complement, not compete with, your existing in-house marketing efforts. We strategically avoid high-competition, generic keywords such as “cheap Nike sneakers,” especially where your campaigns already have a strong presence. Our goal is to fill in the gaps and target the untapped potential within the search landscape, thus driving additional sales without cannibalizing your current initiatives.

Advertiser Autonomy at the Funnel’s Apex

We empower advertisers with the autonomy to dominate the top of the conversion funnel if they choose to do so. Our role is to enhance and support your efforts by focusing on the middle and bottom sections of the funnel, where the specifics of consumer choices are made. This collaborative approach ensures that we bolster your advertising ROI and contribute to substantive business growth.

Data-Driven, Custom Campaigns

Harnessing the rich data from our own price comparison platform, Globerada crafts bespoke campaigns tailored to the unique attributes of your inventory. These campaigns are finely tuned for conversion optimization, employing last-click attribution to ensure that each campaign contributes directly to your bottom line.

Continuous Optimization

We are committed to ongoing improvement. Our campaigns and feed technologies are not static; they are living strategies that evolve. Through continuous refinement, we ensure that your products not only meet the market demand but stand out, leading to an increased market share without undermining your in-house campaigns.

Synergistic Growth

By partnering with Globerada, you gain an ally in the competitive landscape. Our approach is to work symbiotically with your internal efforts, ensuring that together we elevate your brand’s performance across all metrics. It’s not just about increasing visibility; it’s about creating a sustainable and incremental growth trajectory that propels your business forward in a crowded digital marketplace.

CSS Auction - Do I pay more if I have my campaigns active?

  • The shopping ad auction is independent of CSS.
  • A CSS pays the next best offer from a competing merchant.
  • A store never competes against itself.
  • All CSSs have the same opportunity to place ads on behalf of merchants. There is no advertising space reserved for any particular CSS or Google Shopping.
The Google Shopping carousel is a “second-price” auction where merchants cannot compete against each other because the advertiser pays the CPC of the second auction winner. Therefore, NO, using one or more CSS does not cause the CPCs of your existing campaigns to increase.

Why to choose Globerada?

At Globerada, we commit to being your ally in the world of Shopping Ads. Thanks to our experience and sophisticated shopping data usage, we have developed an exclusive system for managing feeds and campaigns to drive incremental sales in your business.

Pay for performance

You will only pay for the generated sales, choosing the commission rate that best suits your needs.

No additional costs

Forget about initial fees and minimum expenses. We focus on generating value for your business.

Total transparency

We provide clear and detailed tracking of the performance of our advertising actions.

Furthermore, if you already have active advertising, there’s no problem. Our solutions are designed to complement your current campaigns without interfering with them, thus generating incremental sales that will further enhance your results.

Join Globerada and discover how we can take your Shopping Ads to the next level.

If you have any doubts or you want to start your partnership with us, let's talk!